B. League All-Star Game 2023
B. League All-Star Game 2023 is a key visual created for a basketball event held in Mito, Ibaraki, Japan. The design uses op art, an abstract style calculated to create a special visual effect. The layout is based on the grid board and round pieces of Othello, a board game that originated in Mito. Each square shows an image related to basketball or a building or landmark that symbolizes Mito. Rotating shapes and colors form animations that are full of movement. The visual was made to draw the audience into an immersive experience.
B. League All-Star Game 2023 Op Art by SonyMusic Solutions inc. was highlighted as an innovative example of communication design by the A' Design Awards. B. League All-Star Game 2023 Op Art won the Platinum A' Design Award in Graphics, Illustration and Visual Communication Design in 2024. The A' Graphics, Illustration and Visual Communication Design Award is an international, juried, academic and meritocratic design competition which celebrates superior design of logos, posters, infographics, brochures, packaging designs, business cards, book covers, billboards and more.
